Cyber Monday Mega Discount Sale
Content Management, Small Business Services, Social Media Management, Virtual Assistant

Cyber Monday Explained

What is Cyber Monday?

Cyber Monday is a marketing expression for e-commerce sales on the first Monday after Thanksgiving in America. It’s basically the online equivalent of Black Friday.

Its primary function is to drive people to online shopping sites. It typically runs between 26 November to 2 December depending on the year.

The term was created by a woman called Ellen Davis from the National Retail Federation and Scott Silverman.

Its first appearance was on 28 November 2005 in a press release entitled:

“‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”

shop.org

Historically it was reported at its first inception in 2005 that 77% of retailers saw a dramatic increase in their online sales the Monday after Thanksgiving.

It’s also reported in 2017 that online sales increased to a record $6.59 billion which is substantially greater than sales of $2.65 billion in 2014!

Cyber Monday is a great way for online retailers to compete with the big stores who offer massive discounts on the High Street during Black Friday.

It’s recognised as an online marketing term not just in the United States, but now all over the globe! You’ll see many retailers advertising discounts during Black Friday and Cyber Monday weekend.

The biggest online shopping day to date was on 30 November 2020 in the US. It brought in a massive $10.7 billion sales.

We’re jumping on the band wagon this year. So on on Monday 29 November come back to our website and chat to us to get your 50% discount!

E-commerce Business Owners
Content Management, Small Business Services, Social Media Management, Telephone Answering, Virtual Assistant

E-Commerce Business Owners

E-commerce business owners – If you’re too busy to deal with the day to day administration of your business, then a Virtual assistant is a great option.

Customer Enquiries

Having a professional on the end of the phone to speak to your customers is paramount if you’re to secure sales and promote a great customer service ethic.

There are still a lot of consumers who like to talk to a human being on the phone so it’s important you can answer the calls!

The same can be said for visitors to your online store – for instance have you got a chat bot on your website? 

What happens when the website visitor needs a bit of extra help?  You’ll need to transfer them to a live operator to handle those types of enquiries on your site.

Then we mustn’t forget the other social media platforms such as Facebook, Twitter, and Instagram.

It’s true that the mobile phone generation tend to use Messenger and Whatsapp to communicate via text rather than pick up a phone so you will need to have all avenues covered!  

Even Google maps has a text facility so who’s answering the queries?

Order Processing

Once you’ve dealt with an enquiry you will then need to take the payment and process the order. 

There are many payment services out there such as Sum Up, Square, Sage, PayPal etc. so you’ve probably got a payment facility set up on your site already – but what about when someone calls and wants to pay over the phone?  Can you handle this? 

After the order is in it has to be sent to the supplier (unless you manufacture your own products in house), but either way you’ll need a process for this to keep on top of your orders and deliveries including all the logistics.

If all goes well and the customer receives your product within good time and there are no issues, you can then follow up for feedback and get these good reviews put on your website and social pages.

However, what if the customer is not happy, or if the order is not fulfilled?  You’ll need someone to handle the complaint, chase up suppliers and liaise with carriers for missing consignments etc.

Only when your customer is happy will they think about purchasing from you again so good customer service and communication is imperative if you’re to gain a great reputation.

This is where a Virtual Assistant can prove very useful, especially if you can’t afford to employ a permanent member or staff or don’t have space for a staff member in your office.

So what exactly can a VA do for e-commerce business owners?

Here are a few suggestions and not limited to:

  • Deal with all enquiries be it email, on line chat, messenger, social media, whatsapp or by phone
  • Advise customers concerning your product and how it will benefit them
  • Take payments over the phone via an on line terminal
  • Process/track orders, liaise with suppliers and carriers
  • Deal with any issues such as complaints, non-deliveries
  • Follow up with the customer for feedback and gain reviews for your business

Your Virtual Assistant will become very knowledgeable about your products very quickly.

It would make sense to utilise that knowledge elsewhere don’t you think? It would be silly not to!

Social Media Management

Your Social Media Virtual Assistant can keep your social media platforms current.

They can post content, upload videos and producst to the site. The VA can also engage with followers and process in box messages and on line chat requests. Pretty much anything else pertaining to your online presence.

Content Management

If customer service and social media is not enough, then get your VA to manage the front end of your e-commerce shop too.

Your CMS Virtual Assistant can write blog posts, upload product information and other company updates. Plus anything else you need to add to your online store. 

To find out how you can keep your e-commerce business running smoothly, improve sales and gain repeat business, without spending a fortune get in touch with us. 

We can tailor the service to your personal requirements.

Watch full video here.

Customer Retention
Small Business Services, Telephone Answering, Virtual Assistant

Customer Retention – Achievable?

Customer retention is based on customer satisfaction.

Did you know that customers will base their decision about whether or not to do business with you within the first few minutes so it’s important you have a professional at the end of your phone!

Even more important is about how you handle their enquiries or even more so, their complaints!  It’s a fact that a customer is more likely to remain loyal, return, if you resolve their issues satisfactorily, regardless of how bad it was!

It’s all about a great customer service experience.  Give your customers what they want, deal with any issues quickly and promptly and they’ll keep coming back.

A virtual assistant or answering service is one way to keep your customers loyal. 

Watch the video for a few simple tips about how to give your customers a great customer service experience. This will increase customer retention.

A professional answering service will help you to keep your customer happy

SMEs and Covid
Audio Transcription, Content Management, Small Business Services, Social Media Management, Telephone Answering, Virtual Assistant, Virtual Office

SMEs and Covid

As the Covid restrictions are lifted, those who were confined to working at home will slowly start returning to their offices to work – albeit reluctantly!

If you are/were in this situation, do/did you prefer the solitude or are you the type of person who prefers to be in an office environment that enables you to interact easily with others?

Some of you may have started your own businesses from home and won’t have to return – how is that working out?

We’d love to know – maybe we can help?

Here at Freelance Office Services and Virtual Assistance we have always worked remotely so it’s second nature to us.

Struggling SMEs and Covid are not a great combination as I’m sure many have found out.

Plenty of businesses have suffered badly and many have lost their income completely.

If you are a sole trader or small business owner who has been affected by Covid – don’t fret as there’s help out there for you.

You can get support with any office based task such as:

  • administration
  • social media management
  • answering services
  • content management/marketing
  • customer service
  • audio transcription
  • training coordinator
  • event planning
  • project management
  • bookings/calendar appointments
  • secretarial support
  • order processing

Until August Bank Holiday you can benefit from half price services from our business support portfolio.

Take a look by following this link and give us a shout to find out how we can help get your business back up to speed breaking the bank

Online Shop
Small Business Services, Virtual Assistant

Online Shop Business Owners

Online Shop/E-commerce business owners – are you having trouble handling your customer service issues?

Are you too wrapped up in getting your orders out?

Have you got a professional customer service person taking your calls, giving product information and dealing with in box queries?

It’s all very well having a great product but if you want repeat custom you need great customer service.

Online Shop owners need to know that just handling a complaint properly can improve your customer retainment.

If you cannot employ someone in house then a virtual assistant is the next best thing.

The online customer service assistant can handle the complete process from enquiry, to order processing ando dealing with any complaints.

Get your orders and enquiries handled professionally by a fully trained customer service trained representative.

Dedicated to putting your company first so your customers reap the benefits.

Please contact us if you would like more information on how we can help you with your on line business and customer service solution.

Check out more of our customer reviews and testimonials. We think you’ll agree we know what we’re talking about!

Customer Complaints - how to handle them
Small Business Services, Telephone Answering, Virtual Assistant

Customer complaints – how to handle them

Customer Complaints are a regular occurrence when you don’t have properly trained staff to deal with them.

Scenario – you’re a service provider, and your customer is less than satisfied with the level of service received so has called you and is very irate – how should you handle it?

Here are the basics of handling a complaint when the customer is angry:

  • Let the customer rant without interrupting
  • When they stop ranting – empathise with your customer in an effort to placate them
  • Take ownership – do not blame others or give excuses!
  • Ask them what they need from you to fix the problem
  • Offer a solution and explain what you will do and DO IT!
  • FOLLOW UP in a few days to find out if the issue has been resolved

Customers are more likely to continue using your service or recommend you, if you take ownership and work with them to rectify the complaint.

A professional telephone answering service would provide a good solution if you don’t have trained personnel to take your calls.

Get your customer complaints dealt with effectively so your customers keep coming back.

Please follow us on Linked In.

Content Management, Small Business Services, Social Media Management, Telephone Answering, Virtual Assistant

Small Business Owners

Small Business Owners are you giving value to your customers by given them your full attention? Do you feel like a ‘Jack of All Trades, Master of None’!

You may have a few good customers but need a few more to make your business viable.  However, because you’re so busy with the day to day stuff, such as accounting, chasing suppliers, processing orders, social media marketing and the day to day running of the office you fall short on customer service.  This in turn affects your credibility and reputation.

Maybe you have already received a few complaints but not because you don’t want to offer a good service, but because you’re simply too busy and not focused on your clients’ needs. You can’t afford to employ staff and have little other resources so what do you do?

This is where a Virtual Assistant comes in and can add value to your business by taking the pressure off you without breaking your bank balance by freeing up your time so you can do what you do best.

Want to know more?  Small business owners can get in touch with us here or chat below.

#VirtualAssistant #MarketingMonday #SMEs